Senior Ecommerce Manager

Job Description

<p><span>Position Overview</span></p><p><span>We are seeking a strategic and hands-on Ecommerce Manager to take ownership of ecommerce across our brands. This is a high-impact role:</span></p><ul><li><span>Over 90% of company revenue flows through our ecommerce websites</span></li><li><span>You will directly influence the experience of 15,000+ online customers every year</span></li><li><span>You will oversee and optimize the journey behind 500,000+ online orders annually, shipped across Canada and the United States.</span></li></ul><p><span>In this role, you will not only optimize key metrics like conversion, average order value, and repeat purchase rates — you will shape the digital engine that powers our business. Reporting directly to the Chief Revenue Officer (CRO), you will collaborate cross-functionally with marketing, development, design, and content teams to deliver measurable growth.</span></p><p><span>Key Responsibilities</span></p><ul><li><span>Manage and oversee end to end digital processes from account creation, purchase to post-sale</span></li><li><span>Own ecommerce KPIs including traffic, </span><span>conversion</span><span>, average order value (AOV), repeat purchase rate, and </span><span>average annual spend</span></li><li><span>Develop and execute strategies to:</span><ul><li><span>Increase conversion and average order value</span></li><li><span>Launch and manage cross-sell and upsell campaigns</span></li></ul></li><li><span>Collaborate with teams such as marketing and development teams to enhance the customer journey and optimize onsite experience.</span></li><li><span>Manage integrations with Salesforce, Magento, Klaviyo, and other ecommerce tools to improve efficiency and performance tracking.</span></li></ul><ul><li><span>Analyze performance data and generate actionable insights to drive continuous improvement.</span></li></ul><ul><li><span>Prepare and present ecommerce performance reports to senior leadership.</span><br></li></ul><p><span>Key Qualifications</span></p><ul><li><span>5+ years of experience in ecommerce management (B2B or B2C)</span></li><li><span>Proven ability to grow online revenue through conversion optimization, AOV lifts, and retention programs.</span></li><li><span>Strong analytical and problem-solving skills with experience using ecommerce analytics tools.</span></li><li><span>Demonstrated ability to manage projects cross-functionally with marketing, design, and development resources.</span></li><li><span>Experience with Magento, Salesforce, and Klaviyo is an asset.</span></li><li><span>Strong written and verbal communication skills.</span></li></ul>
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